Companies have traditionally used data they collect about the customer, any way they please to do so. By custom, it is their data.
"Wait a minute," you say, "it's my data." No, it isn't. Here in the United States, by ''legal custom'', any data that a company learns about you, in the course of doing business with you, belongs to the company, not to you. When you assert that the company cannot use your data any way they wish, it annoys them, because they know better.
